MUH-TAY-ZIK | HOF-FER was just too damn hard to type. We’re amazed it lasted as long as it did. We are now M/H VCCP. Beyond giving everyone a break on the keyboard, the name change reflects an important evolution in our business, within our own company, as well as the industry at large.
From our base in San Francisco, we joined the London-based VCCP Partnership in 2016. Far from joining a holding company, we linked up with like-minded souls across the Atlantic. While we were founded as “professionals in the industry formerly known as advertising,” they had set up to "challenge the bad habits of the industry.”

In the time since, we’ve continued to share our areas of expertise and pitch and win opportunities together. Being in San Francisco, we’ve been on the cutting edge of emerging platforms, with creative work to match. In London, VCCP has woven incredibly deep strategic work with creative prowess that has racked up the most enviable new business record in the UK.

We’ve also witnessed a dramatic shift in what clients are looking for in the last couple years. They need agencies to spin up overnight but not just on quick marketing trinkets.
They need deep resources across strategy development, full-breadth creative capabilities for limitless media platforms, production chops from social feeds to Super Bowl spots, media and analytics, and the ability to make it work together around the globe. Or some combination thereof. Or something else completely.

We now have the speed, agility, and drive of an independent agency, with the deep resources of a global network. That’s what a client needs for a brand to succeed in this hyper-competitive market. That’s how we help brands get chased.

That’s why in North America, we’re now M/H VCCP.
Get chased.
In an innovate-or-die marketplace where brands rise and fall in trending conversations, we create advertising in all its forms that helps brands get chased.
Global Site of the Year
awwwards.com
  • Gold Pencil, The One Show
  • Silver Pencil, The One Show
  • Cannes Lion
  • Digital Champions, SXSW
  • Best in Show, Andy Awards
  • Creative Innovator Standout, Ad Age
  • Clio Award, CLIO
  • Gold Cube, Art Directors Club
  • Best in Book, Creative Review
  • Digital Innovations, The Guardian
San Francisco creative shop helps revamp products it will market...
Mediapost

We have rules

  • 1 First, do no harm.
  • 2 If everyone gets out of the box, get back in.
  • 3 Make the world 0.000001 percent more beautiful with everything you do.
  • 4 Weird works when you do it right.
  • 5 Great creative and great strategy are inseparable. We have a distrust of companies that believe you can have one without the other. Weak creative is bad strategy. Weak strategy is bad creative. Sorry for ranting.
  • 6 You have a brand, like it or not. Even if it’s the nondescript guy in the corner.
  • 7 Brands can change very quickly. Incrementalism is for fraidy-cats.
  • 8 It’s a visual culture. It really is. :-)
  • 9 All those great decisions you make along the way are felt by people who don’t notice them. That’s OK.
  • 10 This rule subject to change.
M/H VCCP All Agency Photo 2018

SERVICES

We are a full-service advertising agency with broad capabilities. We believe creativity is any brand’s greatest multiplier, so no matter what service we offer, it’s to deliver exceptional work on behalf of our clients.

Strategy

Brand Positioning
Media Planning and Buying
Communications Planning
Customer Journey Mapping
Qualitative and Quantitative Research
Digital & Social Strategy
Measurement and Reporting
Testing and Optimization

Design

Brand identity
Naming
Experience design
Design language systems
Packaging
In-Store environments
Site design

Communications

Campaign development
Content strategy
Performance marketing
Social and influencer marketing
Community management

Execution

Rapid content production
Interactive production
Long form, episodic content
Broadcast
Experiential
Photography
Print
Radio
Post-Production
Full Stack Development
Site Development

Brands

A forward thinking and nimble media capability.
AdWeek