Shopping Cart Rally
People think organic food is for the privileged few. The hippies and the yuppies. The suits and the sandal-wearers.
But, thanks to Albertsons Safeway, now everyone can go organic.
The company that owns the single biggest organics brand on earth is spearheading an organic movement. Stocking the shelves and aisles of America full of organic food. With their O Organics range, they’ve made certified organic food affordable to all.
In this spot, grocery shoppers of America grab their organic kale, their spicy hummus, their goji berries and join the organic movement. Everyone from all over the country comes together to form a mass shopping cart rally under the banner ‘Organic for all’.