In a noisy world of flashy buzzwords and fake news, Pennzoil stands for proof.

Think about the world of motor oil ads for a second. Certain imagery probably comes to mind. A CGI engine. Churning pistons. Suddenly a golden liquid appears, and it all ends with a cacophony of indecipherable buzzwords, fancy marketing claims, and maybe a few “15W something’s” thrown in for good measure.

There’s a reason nobody knows what these buzzwords mean. It’s because they don’t really mean anything.

To stand out in this noisy world of motor oil, Pennzoil is doing something completely different. Sticking to the facts. Facts like crude oil is crude. That natural gas is purer. And that Pennzoil is the first motor oil made from natural gas, not crude oil.

These facts make up the cornerstones of Pennzoil’s new brand platform “The Proof is in the Pennzoil”, with work spanning across TV, social media, print, experiential, and more.

So this year when you hear that Pennzoil is the first motor oil made from natural gas, not crude oil, it’s not a fancy marketing claim, or some slung together buzzwords.

It’s a straight up fact.