The Sunnier Side of the Office – May 16, 2016
In Wake Of Facebook Trending Topics News, Other Sites Open Up
Last week, it came to light that Facebook had editors who were writing and picking trending topics. The news shocked and angered many, because many believed that the platform was truly impartial, despite the fact that every media company, social or otherwise, operates with some sort of editorial process.
Now, other major social media companies are releasing their editorial information in the name of transparency, regaining public trust, and distancing themselves from Facebook, who denied the accusations. Companies like Twitter, Snapchat, and Vine have all come out with the size and function of their editorial staffs, who compile stories for users.
There are noted similarities to the news media in the middle of the 20th century, when trust in the media was at a peak. Eventually, the public came to realize that “objectivity” in journalism is an honorable but unattainable ideal. Indeed, many argue social network bias comes from within; after all, we mostly see news and information from those we choose to follow (and surprise! humans tend to follow likeminded humans). You can read about the extent of this effect, often called an “echo chamber,” in this old but still highly relevant article from the New York Times.
As Broadcast TV Upfronts to Be Held This Week, Many Are Bullish on TV Ads
This week, broadcast networks will hold their upfronts in New York City. Upfronts are presentations that networks have for advertisers to show off all their upcoming attractions. Naturally, they don’t all pan out as planned, and Adweek has a round-up of which shows will be continuing into the next season. Either way, the upfronts will be expected to build some small growth for the TV ad business, which is projected to grow 3% – 5% over the next year, despite a few rough years for broadcast television.
Some of the reasons for the growth include growth in live programming, fading boundaries between broadcast and digital television, as well as the cutting down of ad time in general. While cutting down on ads sounds like it would decrease revenue, many expect it to raise overall rates. Networks will be rolling out more premium ad placements, while decreasing the overall count.
Instagram Rebrands, Changes Logo and Layout
Last week, Instagram announced a major rebranding of the app, as well as its associated apps, Layout, Boomerang, and Hyperlapse. The rebranding is inspired by the rapid growth the app has experienced in the last few years. The numbers the app now touts are astonishing. Four-hundred
With the aesthetic changes in place, expect to see a few more changes in the near future. This will include adjustments to Instagram’s algorithm, which it has been testing. The algorithm change could have a dramatic effect for brands, whose posts will now fall to the bottom of users’ feeds.
Media Partner of the Week: Kargo
Kargo is a mobile advertising platform that is changing the game on the most significant screen today, the phone. They help integrate creativity, technology and quality to design custom experiences for brands. They have created over 75+ units to date and are continuing to brainstorm and create more.
They are making mobile advertising more enjoyable and not just a bunch of low-quality banner ads and pop-ups. The type of ads they have created on mobile are social, native, gamification and more. The social units allow brands to be a part of Facebook, Twitter, Pinterest and Instagram feeds that sync up with swiping and selfie behaviors. Native units are the most common units used for Kargo that scale easily and integrate across all networks. Gamification, Kargo’s game unit integrates across all major social platforms and is a fun way to incorporate tapping and swiping into an ad.
Check out Kargo’s unique ad units and see how they are making mobile advertising better: http://demo.kargo.com/
ICYMI: a Busy Week In Social
Order fast food faster via Facebook Messenger? Have your favorite author draw your new tattoo? What skin color emoji should you use? Social media had a big week and we’ve got a small recap. Don’t worry, we won’t talk about Azealia Banks‘ departure from Twitter — we’re over hearing about that too.
Burger King has reportedly been testing orders via Facebook Messenger. As of now, there is no payment aspect to Facebook Messenger; however, Snapchat allows you to send money so this doesn’t seem out of the realm of possibility.
In one of the most heartfelt social interactions of the week, and the ultimate community response, JK Rowling replied to a fan with “expecto patronum” in her own handwriting, Latin for, “I await a guardian.” The fan, Kate, a 22 year old who poured out her heart about her depression struggles got a a heartfelt response from Rowling who once again reminds us that she really is the Dumbledore of Twitter. Bow down, witches.
Lastly, The Atlantic posted a riveting story about why the lightest skin tone emoji is the least used on Twitter. Author Andrew McGill admits, “When I did switch briefly to the lightest tone at work, it felt … weird.” Spoiler alert, using the default yellow comes with it’s own sociological baggage.