Instagram Tinkers with Likes on Posts
By: Jessica Gaylord
If you couldn’t see the total number of Likes on an Instagram post, would you still be tempted to double tap it?
That’s an experiment that social platform Instagram is currently testing right now in Canada. Instagram previously redesigned users’ profiles in late 2018 to deemphasize follower count, according to the app’s head of product, Adam Mosseri, so removing ‘likes’ is a continuation of Instagram’s overall goal of making time on the app less of a popularity contest and more about self-expression.
For influencers who rely on the platform to score partnerships and monetize their identities, the news came as a huge shock. Likes have come a crucial form of currency for many users but have also contributed to negative impacts on our mental wellbeing.
Instagram has confirmed that creators will still be able to see like count, but it will be hidden from viewers as they scroll through their feed. If this experiment becomes an official change, will Comments become the new Likes? Whatever the answer might be, Instagram is hoping to change a behavior it ultimately helped create.