March Madness AR Game hits Instagram Stories
By: Luke Yun
Turner Sports just released an augmented-reality game for March Madness that you can play right within Instagram Stories. The steps are simple: Follow @marchmadness, choose the filter in Stories, and shoot away your ruined brackets.
Instagram continues to experiment with Stories effects that unlock when you follow certain accounts, giving users a compelling reason to follow their favorite brands and creators. Whereas Snapchat focuses on Snapcodes that you scan to unlock similar experiences for 24 hours, Instagram creates a more on-going relationship, as accounts’ new filters will automatically load in your Stories for as long as you follow them.
For some more arty, aesthetically-pleasing vibes, follow @blakekathryn and @aeforia to unlock their Instagram effects.