Meatless Burger Wars - Impossible vs. Beyond
By: Emily Menken
If you’ve been craving a burger with a little ethics, Burger King is rolling out their new Impossible Whopper at Bay Area locations. Mimicking the actions of other fast food chains, Burger King has jumped on the fake meat bandwagon with the hefty goal to have the Impossible Whopper at all their 7,200 restaurants by end of this year. The trial period (in St Louis area BKs) saw an 18 percent higher foot traffic than the chain’s national average.
Impossible Burgers, based out of Redwood City, recently received $300 million in funding, with celebrity investors like Katy Perry, Jay-Z, Serena Williams, and Trevor Noah, making it the best funded alternative protein startup to date. Impossible Burger’s mission is to eliminate the need for animals over the next 16 years with a better-than-the-real-thing vegetable patty.
Burger King’s release made major news headlines yesterday, and with the speediness of a one-two punch, Beyond Meat retaliated with a new release - a “meatier” patty that changes from red to brown while you cook it. Beyond Meat is available at retailers like Whole Foods, Target, plus chains like Del Taco, Qdoba, TGI Friday’s, and Carl’s Jr.
While Impossible Burgers will need to grow to catch up to match Beyond Meat’s nationwide success, it’s looking like a competitive race.