Oh baby. The newest tech in data-driven parenting
By: Ben Thomas
It’s the week after CES, which means the inevitable trend predictions and new tech announcements.
While it might not get the same headlines as the in-car VR announcement from Audi, the BabyTech summit was back in 2019, showcasing the most innovative new tech for parents.
One of the biggest themes at BabyTech – and CES more broadly – was 5G. With a new era of 5G-connectivity on the horizon, IoT is primed to become the IoBT (Internet of Baby Things), from smart baby monitors to AI sensors. These 5G-enabled devices are influencing how Millennial parents care for their kids, and giving birth to a new-type of child-raising where parents want to know everything, to track, measure and respond in real time.
But does this tech alleviate or exacerbate anxiety? On one hand, knowing exactly what’s happening with their baby could give parents peace of mind during a stressful life stage. Conversely, does a wealth of data and information worry parents unnecessarily, where any deviation from the normal is cause for alarm? And how much trust are parents willing to put in technology when it comes to something as precious as their baby? It likely comes down to personal preference, but with the baby care market tipped to reach $108.04 billion by 2024, smart baby tech will only become more ubiquitous.
Finally, on the topic of trends in the world of babies, Pantene in Japan has recruited Insta-famous Baby Chanco to be their new spokesperson. It might feel like a tenuous link between Baby Chanco’s personality and character, and Pantene’s brand image, but if the diaper fits…