Instagram’s World Record Egg cracks the internet for good
By: Luke Yun
By now, you’ve heard about the egg double-tapped around the world.
A month ago, @world_record_egg posted a picture of an egg on Instagram in a brazen attempt to take the most-liked-Instagram-post crown from Kylie Jenner. It succeeded, then promptly started hatching.
The internet lost its collective mind, as guesses for what’s inside ranged from Kylie Jenner and Tom Brady to universal healthcare and Soulja Boy. So when a post went up Friday teasing a partnership with Hulu, the disappointment was palpable. Of course everything fun and pure had to become tainted by commercialism in 2019.
But in an M. Night Shyamalan twist, the egg revealed a mental-health PSA that aired on Hulu after the Super Bowl. In the spot with nonprofit Mental Health America, the egg shares how it was cracking under the pressure of social fame: "The pressure of social media is getting to me," it says, "If you're struggling too, talk to someone. We got this." The PSA, now also on Instagram, encourages viewers to go to talkingegg.info, where you can find mental health resources across the globe.
In a recent New York Times profile, the creators of the egg say that “mental health is the first of several causes that the egg — which they and their fans call Eugene — will come to stand for.” If so, and the causes continue to be positive, we stan good vibes in the form of an egg named Eugene in 2019.
And for those still on the fence, we’ll leave you with the top comment on the spot’s Instagram post: