Convenience and the climate crisis
By: Ben Thomas
We live in a time where we’ve been trained to expect convenience. We have most things we could ever want at our fingertips – from clothes to groceries, transport to food.
But convenience comes with consequence.
The race for ever-faster deliveries creates a huge carbon footprint, ride-sharing can actually add to traffic congestion, and the convenience of grocery shopping has led to a mindless waste mentality. If studies and science are anything to go by, we’re at a tipping point. Behavior needs to change before there’s no turning back. It’s an alarming idea that’s making its way to the mainstream, and forward-thinking brands and services are innovating to meet demand for more sustainable convenience.
For example, Returnr, an Australian start-up, wants to do away with plastic take away packaging by allowing people to borrow and return or buy and reuse tin containers from their favorite restaurants. Further up the food cycle, restaurants like Nolla in Helsinki are taking strides to reduce their waste to close to zero at every point of the journey, from supplier to plate.
It’s a collective effort. And it’s not easy. But by making it easier for people, brands and services can call themselves part of the solution to a problem that has become a crisis.