Sunnier Side of the Office – August 12, 2019

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"Simone's got enough gold medals at home, someone give this girl a crown." - Nastia Liukin, former Olympic gymnast

The Great Meme Purge of 2019
By: Jessica Bedussi

You know the drill. You open Instagram, scroll until you land on a meme, burst out laughing, and immediately send to your closest friends. 

According to Instagram, meme content is shared seven times more than non-meme content. These accounts are helping boost the overall platform’s engagement and keep teenagers, a heavily sought after demographic, on the channel.

This is why it came as a surprise when, at the end of July, Instagram deleted more than 140 meme accounts with no warning.

Creators were devastated to find the countless hours they’d spent curating their brand were all gone and went to Twitter to announce their news. Instagram eventually made a statement citing these accounts violated the terms of service but didn’t specify why.

This isn’t the first time meme channels have come under fire with accounts like FuckJerry and beigecardigan accused of stealing other’s content without consent or attribution. This debate continues with people taking both sides.

Instagram is attempting to do a better job of creating clearer direction and relationships with meme accounts and announced they’re hiring a strategic-partnerships manager to focus on meme accounts and digital publishers. 

Who knows what the future of meme accounts will look like on Instagram, but hopefully they focus on smaller creators and not just large accounts. 

Pinterest Has Surpassed 300M Active Users
By: Sergio Saucedo

Over the course of the last year Pinterest has seen tremendous growth. The social platform has reported 300 million active users, a 30% increase over last year. 

This should entice a lot marketers as current user figures put Pinterest on par with Twitter. 

Where Pinterest stands out from all the competitors is in their ability to drive purchase intent. Many users rely on the platform to find products, and end up making purchase decisions while on the platform.

From a paid perspective this could play a major role for brands further down the customer journey. While, Pinterest does not make sense for all brands from both a paid and organic standpoint, testing the environment to see if your fans/customers have shifted towards using this platform could help a brand to build their community and drive those larger business goals. 

Learn more about Pinterest’s Q2 Performance: Here

“Grass Lands” and the Booming Cannabis Biz
By: Emily Menken

Music festivals and cannabis consumption have gone hand-in-hand since Woodstock. Just 2 days before Outside Lands, the festival was granted approval to sell and consume cannabis legally within the grounds. Grass Lands featured a dozen cannabis booths from delivery app Eaze, e-vape company Pax, local vendors like Sublime, which touts edibles (mints, freeze pops, etc), and branded food stalls with treats like churros slathered with cannabis-infused chocolate.

This legal approval demonstrates the prevalence of cannabis in culture and industry. 2018 saw $10B worth of investment into the North American marijuana industry; 2019 projections see the total at $16B. Nearly two-thirds of U.S. states have some form of medical marijuana legalization. CBD has disrupted beauty, with the “beauty-and-the-bong” industry seen as an extension of the clean movement, and may help treat conditions from pain, anxiety, and inflammation. 

In 2018, the FDA approved the first marijuana-based pharmaceutical (Epidiolex) to treat children with epilepsy, with FDA Commissioner Scott Gottlieb saying, “We’ll continue to support rigorous scientific research on the potential medical uses of marijuana-derived products and work with product developers who are interested in bringing patients safe and effective, high quality products.”

On Sunday, Simone Biles became the first woman to perform a triple-double—two flips and three twists—in competition during a floor routine.
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