Sunnier Side of the Office
Amazon has been around since 1994, but it’s only in the last couple years that its ad business has come front and center in the industry as it gains more and more ad revenue from marketers. Although it has a ways to go before it rival Facebook’s ad dollars, and even longer to catch up to Google, it’s made a massive jump recently.
Last week the company reported its quarterly earnings, with “other” revenue — which the company says “primarily includes sales of advertising services” — growing 132% year over year to reach $2 billion, according to Digiday.
It’s the result of a big effort on Amazon’s part to grow its ad business. “The company has been running a series of attribution tests to see how its advertising stacks up against the Facebook-Google duopoly…It’s also been testing application programming interfaces for the Amazon Advertising Platform with a small group of agencies, as it plans to let marketers manage their programmatic campaigns on their own,” according to Digiday, which has been chronicling the changes Amazon is making in its ad push.
Radio-frequency identification (RFID) wristbands have become the norm at festivals across the country – from The Governors Ball in New York to Outside Lands in San Francisco, RFID bands provide more than just easy access in and out of a festival.
As a customer, to register your wristband you must enter your email address and opt-in to have your data shared. By wearing your band throughout the festival, you are having your purchases and geo-location tracked.
Geo-location data is used to help with crowd control and employee placement, while purchase history is used to target users with ads after the festival, based on products they purchased while attending. Festival sponsors can use the data collected to re-engage with consumers after they leave the event.
By tracking this data, Live Nation and AEG hope to use it to better the overall festival experience. By monitoring crowd flow, purchases, and offering engaging brands sponsorship opportunities, RFID technology is aiding in enhancing the music festival experience for festival goers and brands alike.
YouTube will sell ads in its live TV stream, a move that comes as the Google-owned video service works to compete more for TV dollars and give advertisers more ways to reach people on larger screens (versus mobile screens and laptops).
According to Ad Age, “Like traditional pay-TV operators, YouTube has two minutes of local ad inventory per hour on each network that it can sell. So far YouTube has let the networks themselves sell that two minutes. Now YouTube will start selling the time as part of its Google Preferred package, which aggregates the top 5 percent of YouTube content for advertisers. It won’t necessarily sell all of it, depending on the terms of its deals with networks it carries.”
There is a caveat, however: Advertisers won’t be able to buy the inventory as a standalone, nor can they add it as part of their Google Preferred package, notes Ad Age. Instead, “YouTube will create a lineup of content for advertisers based on their demographic buy or affinity buy that could include YouTube TV.”
While over-the-top streaming services are growing their ad inventory and offer a way to reach people who aren’t paid-TV subscribers, it’s worth noting that traditional TV still gives advertisers much more reach. Read more at Ad Age.
This Week in Social: Celebs, They Use Instagram Just Like Us
The best thing about celebrities on social media? Other than Beyonce’s weekly elaborate outfit documentation, it’s the way celebrities interact with each other on social media via comments. In case you don’t have time to closely follow every pop, movie, and reality star across all platforms, Comments By Celebs is out here doing the work so you don’t have to.
Whether you thrive on celebrity gossip or just love a witty, timely, relevant come back, Comments By Celebs is here for you. The patron saint of pithy social retorts is undeniably Chrissy Teigen, and Comments by Celebs regularly pays homage. The account also has a fondness for streetwear’s new sweetheart, John Mayer, and there have even been (unsubstantiated) rumors that he is the one behind the account.
During a time when most of us have questioned if social media will eventually be what brings down modern society as we know it, it’s a breath of fresh air to see celebrities’ witty replies to their families, friends, and colleagues and remind us all that our online experience is what we make of it.