Erica Lizarraga

Executive/New Business Assistant

Erica is born and bred in Southern California, where she spent her childhood fishing and running around a tackle shop at her family's Sportsfishing business. There she gained her operational chops early on by helping her family run the shop. After meeting and falling in love with a San Francisco native, she made her move to the Bay Area.

Erica continued to build on her operational experience, doing everything from recruiting to finance. She eventually landed at Universal McCann as an Executive and Operations Assistant. From there, she joined Heat where she continued in Executive and Operations support. Erica joined M/H VCCP as Executive/New Business Assistant where she enjoys being the velvet hammer behind the scenes helping to get things done.

Erica enjoys her time outside the office on the little island of Alameda, and is almost always found doing one of three things: bike riding, BBQ'ing, or brewing beer with her husband.