Georgia Mahaffie

Business Director

Originally from the mountains of Queenstown tucked away at the bottom of the world in New Zealand, Georgia spent 5 years in the commercial and feature film industry before joining the world of advertising.

With BBDO Sydney, she launched Virgin Australia to market until the lure of the UK was too strong and so was transferred to AMV BBDO.

In 2012 she sought a whole new challenge and found that well and truly at VCCP. Over her 6 years in London, she worked with national and international brands including O2, Avis and Budget EMEA, Fitness First, Barratt London and finally the iconic Transport for London. Alongside TfL in 2016 she took on the role of Deputy Head of Account Management, reveling in the task to not only attract the best talent but retain and develop it too.

In 2018, the US of A came calling. After 9 months in the mountains of Seattle, Georgia is now based in the M/H VCCP NYC office, running the North American arm of Shell Global.