MUH-TAY-ZIK HOF-FER Named ‘Creative Innovator’ by AdAge
Ad Age came out with its annual A-list, an always anticipated report recognizing the best agencies in the country.
We’re thrilled to announce that MUH-TAY-ZIK | HOF-FER was named on the Creativity Innovators standout list for our work on clients including Audi and Method.
Of our work for Audi, Ad Age said: “Former Ad Age Small Agency of the Year Muhtayzik Hoffer knows how to grab on a cultural moment, as seen in fresh ideas such as Audi’s Wi-Fi Jack, for which it “hijacked” the notoriously crappy Wi-Fi connection at the New York Auto Show and created powerful free networks that asserted the car brand’s presence and how it stands up to its biggest rival.”
Ad Age also recognized our ability to create beyond quick-thinking social and digital ideas. “While the agency proves nimble with of-the-moment ideas, in 2016 it demonstrated big brand thinking too, with a stylish yet subversive campaign for home cleaning products brand Method. While the brand has stood out in the past for its sustainability and distinctive packaging, competitors have followed suit, so the brand needed to assert itself in a new way. Muhtayzik Hoffer devised a new campaign embracing the company’s design aesthetic — and then messing it all up.”