“BMW and KBS had one of the winners in the Super Bowl with their ad featuring the technophobic Katie Couric and Bryant Gumbel, clearly not in their element as they’re driving along in BMW’s i3 electric vehicle…The idea is simliar to this Netflix ad via Muh-tay-zik Hof-fer, which helped viewers decide which episode of ‘Friends’ to watch.” Click here to view the […]
A few things are trending this week, the #blizzardof2015 that may or may not have happened and finding a date before Valentine’s Day. Bustle, an entertainment and lifestyle site, combines both trending topics in an article that features our client Zoosk. Turns out that those bundling up for the epic storm have a better chance […]
Nate Gagnon, Associate Creative Director: Nate would get picked first in kickball—he’s got zeal. Over the past few years he’s freelanced for some of the most distinguished agencies in the bay area. Some of the brands he’s worked on include Reebok, Meow Mix, and Google+. Welcome to the team Nate! High five! Wells Wallace, […]
Brief interviewed John Matejczyk before the break for a creative recap on the year, and some perspective on what keeps MUH-TAY-ZIK | HOF-FER the most versatile advertising agency in San Francisco. Social, commercials, digital, it all comes down to developing the brand platform. Check it…
“Co-founder and executive creative director of San Francisco-based agency MUH-TAY-ZIK | HOF-FER, John Matejczyk, looks back over the year and comes to the conclusion that successful brands are getting consistent, one-to-one social engagement right, that Old Spice is still rocks, and that Oculus Rift isn’t the future. Yet.” Click here to view the full article on Shots!
John Matejczyk chats with The One Club about the industry formally known as advertising and what makes up an integrated agency. He also gives his take on the future for quality content from brands, ‘Short term, the future of content is going to be more for less.’ Good stuff, check it out.
We’re lucky to be growing our team with three big hires: Eric, Noel, and Mark. Eric Perko, Director of Media Before joining us, Eric was the founding member and VP / Director of Media for DigitasLBi San Francisco, where he led digital media efforts for Taco Bell. During his tenure, Taco Bell was named Marketer of […]
Congratulations to the Previously Owned By A Man team for their feature in Remodelista. The feature recently named Previously Owned By A Gay Man as one of their top 10 editor’s picks for “Bargain Vintage Furniture.” As Remodelista noted, the prices on PreviouslyOwnedByAGayMan.com are hard to beat— “Currently, a custom made George Smith Norris Bench, […]
“In a recent ethnographic study on spoilers commissioned by Netflix, cultural anthropologist Grant McCracken found that the better a show is, the more people are bursting at the seems to talk about it, even at the risk of spoiling it for others.” Click here to view full article on Fast Company.
“That’s according to the cultural anthropologist Grant McCracken, who, at the request of Netflix, conducted ethnographic research about the changing nature of spoilers in society today. Mr. McCracken found that new social norms are emerging that govern the rules for spoiling shows. The changes come as on-demand and binge viewing alter how people watch TV. The motivation […]