This past weekend Avengers: Endgame did $1.2 billion in sales, making it the biggest global opening ever. Not only did it break records, but it also proved that couch-viewing has yet to fully usurp the theater. This past winter, box office revenue hit an 8-year low, so the massive success of Endgame demonstrates that the movie theater experience isn’t dead yet.
Retail is in the midst of a transformation with shifting consumer behaviors and emerging retail trends such as cashierless checkout, and digital only stores having become popular. The social aspect of shopping is also evolving to encourage interaction and conversation digitally. The newest trend that is emerging with this shift is livestream shopping.
United became the first U.S. airline to allow non-binary gender options while booking a flight and in user profiles. This announcement came a few days ahead of Transgender Day of Visibility on March 31. Per the Human Rights Campaign website, Transgender Day of Visibility is not only a day to celebrate transgender people, but also a day to raise awareness around the discrimination trans people still face.
Turner Sports just released an augmented-reality game for March Madness that you can play right within Instagram Stories. The steps are simple: Follow @marchmadness, choose the filter in Stories, and shoot away your ruined brackets.
eMarketer recently shared results from a 2018 study on the power of influencer marketing on building brand awareness, affinity, and revenue. The study, conducted by Influencer Intelligence and Econsultancy, asked marketers how influencers supported their marketing strategies.
It seemingly all started last week with a now-deleted tweet from Twitter user Wanda Maximoff about the dangers of the “Momo challenge.” It described a frightening bird-like woman with bulging eyes who encourages children to kill themselves or commit violent acts through the messaging service WhatsApp, or appears in the middle of YouTube videos aimed at children, like Peppa Pig.
Meet TikTok, the short-form video app that has Vine lovers feeling very nostalgic. Often described as a lip-syncing app, TikTok is best known for its act-out memes backed by music and other sound clips (think #InMyFeelings challenge). The app has skyrocketed in popularity and was the #1 most-downloaded app on The App Store in 2018. In December alone it gained 75 million new users. What makes it stand out from Instagram and Snapchat? In terms of features, it has an impressive suite of video-editing tools. But more than than that, the tone of the app feels different than that of other social platforms.
It’s post-Super Bowl week, so we could do a wrap-up of the biggest Big Game moment, but we can sum it up with a resounding ¯\_(ツ)_/¯. One of the most decidedly mediocre and meme-worthy moments was Maroon 5’s half-time show, which New York Times described as “a performance that was dynamically flat, mushy at the edges, worthy of something much worse than derision: a shrug”.
Wellness, or “self-care,” has been a hot category over the past couple years that has been dominated by women. Now Hims, “the Glossier for dudes,” is bringing men into the conversation. Their hero products? Treatments for baldness and erectile dysfunction. So a tall order for the brand: normalizing men’s health issues and getting them to be proactive about it. But last week the brand raised an additional $100M in funding, officially entering the unicorn club.
Have you ever felt tingles at the base of your neck when you hear someone speak in a soothing tone? Or, perhaps felt instant relaxation when someone inadvertently tapped their nails on a glass of water? Then you’ve probably experienced ASMR, or autonomous sensory meridian response.