It’s post-Super Bowl week, so we could do a wrap-up of the biggest Big Game moment, but we can sum it up with a resounding ¯\_(ツ)_/¯. One of the most decidedly mediocre and meme-worthy moments was Maroon 5’s half-time show, which New York Times described as “a performance that was dynamically flat, mushy at the edges, worthy of something much worse than derision: a shrug”.
Wellness, or “self-care,” has been a hot category over the past couple years that has been dominated by women. Now Hims, “the Glossier for dudes,” is bringing men into the conversation. Their hero products? Treatments for baldness and erectile dysfunction. So a tall order for the brand: normalizing men’s health issues and getting them to be proactive about it. But last week the brand raised an additional $100M in funding, officially entering the unicorn club.
Have you ever felt tingles at the base of your neck when you hear someone speak in a soothing tone? Or, perhaps felt instant relaxation when someone inadvertently tapped their nails on a glass of water? Then you’ve probably experienced ASMR, or autonomous sensory meridian response.
Two weeks into 2019, we already have the year’s first viral trend. The 10 Year Challenge (also dubbed the #2009vs2019 or #HowDidAgeHitYouChallenge) lets you flex your nostalgic/narcissistic muscles by placing a photo of you 10 years ago next to a photo of you today, documenting the glow up since your awkward years. Or, in the case of celebrities like Jessica Biel and Kevin Hart, the lack thereof.
Christmas time is full of family, friends, eggnog, and binge watching. This past holiday season Netflix released Black Mirror: Bandersnatch an interactive film that lets the viewer choose and to a degree control the narrative of the film by choosing between different actions that would appear on the screen. While Bandersnatch is by no means Netflix’s first interactive content, this film does help to shed some light on new data mining practices that are emerging.
Earlier this year, I rode from SF to LA in the AIDs/LifeCycle with 3,000 other riders and volunteers, many of who are affected by, or live with, HIV/AIDs. The purpose of the ride is twofold; to raise money for incredibly important HIV/AIDs research, and challenge misperceptions and stigma that still exist of HIV/AIDs.
A recent survey found 43% of Americans are decorating for Christmas before Thanksgiving. For all the Thanksgiving fangirls out there, cover your ears: the Thanksgiving holiday seems to be losing more market share--and respect--every year.
Last month, YouTube began showing free, ad-supported movies. The platform started to offer titles such as “Legally Blonde” and “Terminator” in its movie section, where full length movies have been available for rent or purchase since 2011. This is the first time, however, that users can watch movies for free in exchange for commercial breaks. According to MediaPost, most of the videos feature around 10 ad breaks.
This week, Nike opened a new flagship store in New York, and it’s much more than Frees and Flyknits. The six-story store has been designed for the smartphone shopper, with the retail experience revolving around customers’ phones. To get the most out of the store, shoppers are prompted to download the Nike app, which lets them have clothing delivered to a dressing room, schedule in-store appointments with Nike stylists and – like the Amazon Go stores which are starting to pop up across the US – check out via their phones.