25 years ago, one music video helped recover 21 missing children. In the late 1990s, The National Center for Missing & Exploited Children (NCMEC), Soul Asylum, and director Tony Kaye created the ground-breaking “Runaway Train” music video, which featured images of actual missing children in the United States. If one music video could help recover 21 missing children, how many can we bring home with the power of new technology and social media?
Who is VCCP? They are the agency we joined in 2016. We had chosen to not engage with various holding companies that had approached us. But these guys were different. They were like-minded souls from across the Atlantic looking for a North American partner. While we had set up as “professionals in the industry formerly […]
This past weekend Avengers: Endgame did $1.2 billion in sales, making it the biggest global opening ever. Not only did it break records, but it also proved that couch-viewing has yet to fully usurp the theater. This past winter, box office revenue hit an 8-year low, so the massive success of Endgame demonstrates that the movie theater experience isn’t dead yet.
Retail is in the midst of a transformation with shifting consumer behaviors and emerging retail trends such as cashierless checkout, and digital only stores having become popular. The social aspect of shopping is also evolving to encourage interaction and conversation digitally. The newest trend that is emerging with this shift is livestream shopping.
United became the first U.S. airline to allow non-binary gender options while booking a flight and in user profiles. This announcement came a few days ahead of Transgender Day of Visibility on March 31. Per the Human Rights Campaign website, Transgender Day of Visibility is not only a day to celebrate transgender people, but also a day to raise awareness around the discrimination trans people still face.
Turner Sports just released an augmented-reality game for March Madness that you can play right within Instagram Stories. The steps are simple: Follow @marchmadness, choose the filter in Stories, and shoot away your ruined brackets.
eMarketer recently shared results from a 2018 study on the power of influencer marketing on building brand awareness, affinity, and revenue. The study, conducted by Influencer Intelligence and Econsultancy, asked marketers how influencers supported their marketing strategies.
It seemingly all started last week with a now-deleted tweet from Twitter user Wanda Maximoff about the dangers of the “Momo challenge.” It described a frightening bird-like woman with bulging eyes who encourages children to kill themselves or commit violent acts through the messaging service WhatsApp, or appears in the middle of YouTube videos aimed at children, like Peppa Pig.
Meet TikTok, the short-form video app that has Vine lovers feeling very nostalgic. Often described as a lip-syncing app, TikTok is best known for its act-out memes backed by music and other sound clips (think #InMyFeelings challenge). The app has skyrocketed in popularity and was the #1 most-downloaded app on The App Store in 2018. In December alone it gained 75 million new users. What makes it stand out from Instagram and Snapchat? In terms of features, it has an impressive suite of video-editing tools. But more than than that, the tone of the app feels different than that of other social platforms.